Marketing content strategy

“Over many years, Paul has helped us position content creation and deployment across the marketing, comms and sales spectrum. The strategy is: create once; use many. Everything has a rationale and an impact that is related to our annual commercial targets, along with our long-term thought-leadership positioning. Quality, consistency, knowledge, co-ordination.”

"I have worked with Paul for more than 20 years and have consistently been impressed by his expertise, professionalism, and results-driven approach. From strategic communications and market analysis to integrated content campaigns and thought leadership, he brings deep marketing knowledge and the latest industry best practices to everything he does. Paul is a trusted partner, and I look forward to many more years of collaboration."

“Quality matters. Too often marketing loses sight of the customer and what they actually care about. There's a lot of forgettable content out there, and the only way to cut through is with something genuinely useful - real thinking, not filler. Paul will show you what good looks like and how to get there. When he worked with us on one project, it went on to become one of the most downloaded pieces of content we've ever produced.”

“Getting in-house teams to work as an integrated unit is not always a given. Then taking things to the next level where they are enabled to co-create is when real content value and commercial leverage kicks in. Paul has helped to reach that level with his analysis, advice, consultancy and coaching.”

“Although a full range of in-house skills development is always the dream, you have to have a viable path to achieving this nirvana. Paul’s independent, experienced advice and support will prove invaluable in getting this content marketing journey right… the right things at the right time… whether you are a start-up or a long-established business.”