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Market Insights

Lindsell "Failed Focus" - photo of a hand holding a camera lens

Failed Focus

Are your people hung up on too much product knowledge (inward)? Do they have too little customer domain expertise (outward)? Or is it the other way round?

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7 October 2026

Lindsell "Insuffient Insight" - illustration of two heads with a lightbulb

Insufficient insight

Are you getting the feeling your customer and market insight is insufficient or inaccurate?

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24 September 2026